--- title: Integrity and Transparency as the Foundation of Sustainable Investment description: Investment in Ukraine hinges on integrity and transparency, as highlighted at the Business Reputation and Integrity 2025 Forum, emphasizing compliance as a key to growth and trust. image: https://ethicontrol.com/hubfs/Blog/Featured%20images/%D0%A4%D0%BE%D1%80%D1%83%D0%BC%20%E2%80%9C%D0%94%D0%BE%D0%B1%D1%80%D0%BE%D1%87%D0%B5%D1%81%D0%BD%D1%96%D1%81%D1%82%D1%8C%20%D1%96%20%D0%BF%D1%80%D0%BE%D0%B7%D0%BE%D1%80%D1%96%D1%81%D1%82%D1%8C.jpg --- ” [Skip to content](https://ethicontrol.com/en/blog/forum-integrity-and-transparency-2025-en#main-content) [![Ethicontrol logo with Ukrainian flag](https://ethicontrol.com/hubfs/ethicontrol%20ua%20logo%20website.svg)](https://ethicontrol.com/en/main?hsLang=en) - Features Show submenu for Features - [Internal reporting channels](https://ethicontrol.com/en/features/internal-reporting-channels) - [Toll free lines](https://ethicontrol.com/en/features/specialised-contact-center) - [Incident management](https://ethicontrol.com/en/features/incident-management) - [Case management](https://ethicontrol.com/en/features/case-management) - [Analytics and reporting](https://ethicontrol.com/en/features/analytics-and-reporting) - Use cases Show submenu for Use cases - [Ethics & Compliance](https://ethicontrol.com/en/main) - [EU Whistleblowing Directive](https://ethicontrol.com/en/eu-whistleblowing-directive-platform) - [Antifraud and Corporate security](https://ethicontrol.com/en/painless-security-platform) - [On premise (inhouse)](https://ethicontrol.com/en/blog/korobkove-rishennia-ethibox) - [Compliance matrix](https://ethicontrol.com/en/compliance-matrix) - [Clients' Cases](https://ethicontrol.com/en/case-studies) - [Pricing](https://ethicontrol.com/en/pricing) - [Blog](https://ethicontrol.com/en/blog) - Company Show submenu for Company - [About us](https://ethicontrol.com/en/about-us) - [Contacts](https://ethicontrol.com/en/contacts) - [Services](https://ethicontrol.com/en/services) - [Security and trust](https://ethicontrol.com/en/trust-center) - [Our methodology](https://ethicontrol.com/en/painless-ethics-management-methodology) - [Whistleblowing FAQ](https://ethicontrol.com/en/faq) - [We hire!](https://ethicontrol.com/en/join-us) - [Customer support portal](https://help.ethicontrol.com/en/support/home) - Features Show submenu for Features - [Internal reporting channels](https://ethicontrol.com/en/features/internal-reporting-channels) - [Toll free lines](https://ethicontrol.com/en/features/specialised-contact-center) - [Incident management](https://ethicontrol.com/en/features/incident-management) - [Case management](https://ethicontrol.com/en/features/case-management) - [Analytics and reporting](https://ethicontrol.com/en/features/analytics-and-reporting) - Use cases Show submenu for Use cases - [Ethics & Compliance](https://ethicontrol.com/en/main) - [EU Whistleblowing Directive](https://ethicontrol.com/en/eu-whistleblowing-directive-platform) - [Antifraud and Corporate security](https://ethicontrol.com/en/painless-security-platform) - [On premise (inhouse)](https://ethicontrol.com/en/blog/korobkove-rishennia-ethibox) - [Compliance matrix](https://ethicontrol.com/en/compliance-matrix) - [Clients' Cases](https://ethicontrol.com/en/case-studies) - [Pricing](https://ethicontrol.com/en/pricing) - [Blog](https://ethicontrol.com/en/blog) - Company Show submenu for Company - [About us](https://ethicontrol.com/en/about-us) - [Contacts](https://ethicontrol.com/en/contacts) - [Services](https://ethicontrol.com/en/services) - [Security and trust](https://ethicontrol.com/en/trust-center) - [Our methodology](https://ethicontrol.com/en/painless-ethics-management-methodology) - [Whistleblowing FAQ](https://ethicontrol.com/en/faq) - [We hire!](https://ethicontrol.com/en/join-us) - [Customer support portal](https://help.ethicontrol.com/en/support/home) ![Burger](https://ethicontrol.com/hubfs/Burger.svg) ![Cross](https://ethicontrol.com/hubfs/Cross.svg) Search English - [English](https://ethicontrol.com/en/blog/forum-integrity-and-transparency-2025-en) - [Українська](https://ethicontrol.com/uk/blog/forum-integrity-and-transparency-2025) [Demo](https://ethicontrol.com/meetings/ectrl1/demo?hsLang=en) [Home](https://ethicontrol.com/en/main?hsLang=en)  / [Ethics Control Blog](https://ethicontrol.com/en/blog) [Events](https://ethicontrol.com/en/blog/tag/events) # Integrity and Transparency as the Foundation of Sustainable Investment [Volodymyr Naumenko,](https://ethicontrol.com/en/blog/author/volodymyr-naumenko) 26 June 2025 On June 25, 2025, the **Business Reputation and Integrity 2025 Forum** took place at UNIT.City. The event was a key milestone of the Business Integrity Month and was organized by UNIC. The Forum brought together representatives of business, government, the expert community, and investors to address a central question: **how integrity, transparency, and accountability directly affect Ukraine’s investment attractiveness amid war and uncertainty**. For the Ethicontrol team, participation in the Forum was not only an opportunity to join a professional discussion, but also a chance to once again reaffirm a key conclusion: reputation and systemic compliance are no longer “nice-to-have” options — they are fundamental prerequisites for access to capital, partnerships, and long-term growth.   ![Форум “Доброчесність і прозорість"](https://ethicontrol.com/hs-fs/hubfs/Blog/Featured%20images/%D0%A4%D0%BE%D1%80%D1%83%D0%BC%20%E2%80%9C%D0%94%D0%BE%D0%B1%D1%80%D0%BE%D1%87%D0%B5%D1%81%D0%BD%D1%96%D1%81%D1%82%D1%8C%20%D1%96%20%D0%BF%D1%80%D0%BE%D0%B7%D0%BE%D1%80%D1%96%D1%81%D1%82%D1%8C%20UNIC.jpg?width=460&height=307&name=%D0%A4%D0%BE%D1%80%D1%83%D0%BC%20%E2%80%9C%D0%94%D0%BE%D0%B1%D1%80%D0%BE%D1%87%D0%B5%D1%81%D0%BD%D1%96%D1%81%D1%82%D1%8C%20%D1%96%20%D0%BF%D1%80%D0%BE%D0%B7%D0%BE%D1%80%D1%96%D1%81%D1%82%D1%8C%20UNIC.jpg)   ## Integrity as an Investment Asset, Not a Declaration The core idea of the Forum was clear: **business with a reputation matters**. Speakers repeatedly emphasized that in today’s environment, transparent management practices, responsible corporate governance, and mature compliance systems are what build trust among investors and insurance institutions. As Antonina Prudko, Head of the UNIC Secretariat, aptly noted, Ukraine today faces a strategic choice:   either a return to post-Soviet business models with high corruption and reputational risks,          or a move forward as a modern European country where integrity and transparency are the new norm.   ## Political Risk Insurance: An Opportunity Only for Responsible Businesses The first panel discussion focused on **political risk insurance** as a tool for attracting investment during wartime. The discussion covered mechanisms such as DFC, ARX, and ECA, and their real role in supporting the recovery of Ukrainian businesses. The key message was explicit: **without reputational capital, clear compliance procedures, and ESG orientation, companies will not be able to access political risk insurance instruments**. For investors and insurers alike, integrity serves as a marker of predictability and reduced risk.     ## Transparency in Strategic Sectors: Energy, Extractives, Agriculture, and IT The second block of the Forum addressed transparency and accountability in strategically important sectors of the economy. The discussion focused on energy, extractive industries, agriculture, and IT — sectors that are essential for economic recovery and Ukraine’s European integration. Participants discussed: - which reputational risks continue to deter investment; - which regulatory changes and standards international partners expect; - how the state and business can develop shared approaches to transparency. The common conclusion was unequivocal: **accountability and openness are becoming the language of trust between Ukrainian businesses and global investors**.     ## The UNIC Award: Public Recognition of Integrity The culmination of the Forum was the award ceremony for the first **Business Reputation and Integrity Award**. For the first time in Ukraine, companies were publicly recognized at the national level for **systematically — rather than declaratively — implementing standards of transparency, compliance, and responsible governance**. The winners of the UNIC 2025 Award were: - **AB InBev Efes Ukraine** — *Developing Integrity-Driven Teams* - **Kyivstar** — *Integrity Under Pressure* - **Aurora Multimarket** — *Promoting Business Integrity* - **Ukrzaliznytsia** — Special Jury Award and Grand Prix As emphasized by UNIC, the Award is not merely symbolic recognition, but **a strong reputational signal for the entire market and a clear benchmark for companies aiming to operate under modern standards**.   ## What This Means for Business Today The **Business Reputation and Integrity 2025 Forum** clearly demonstrated that: - integrity is becoming part of investment logic, - compliance is the infrastructure of trust, - transparency is a competitive advantage rather than a cost. 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