---
title: "New features: self-adaptation under the brand (Branding)"
description: Learn about the new self-adaptation feature on our portal. It allows clients to brand their own appearance without outside help. Find out benefits.
image: https://ethicontrol.com/hubfs/Blog/Featured%20images/ethicontrol-content-branding%20(1).webp
---

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[New features](https://ethicontrol.com/en/blog/tag/new-features)

# New features: self-adaptation under the brand (Branding)

[Nataliia Kharchenko,](https://ethicontrol.com/en/blog/author/nataliia-kharchenko)  5 December 2020

.

.![a screenshot of content branding feature](https://ethicontrol.com/hs-fs/hubfs/Blog/WebP%20compressed/ethicontrol-content-branding.webp?width=800&height=476&name=ethicontrol-content-branding.webp)

We have faced a situation when the Client makes a rebranding, and there is a need to change our portal's appearance. Of course, we have a support service for this, but we would like to put it on your shoulders :)

We believe that it will be more convenient for our clients to brand the portal on their own, and we, in turn, will be able to continue to maintain the cost of our services at a reasonable level. So we free up resources for the development of new features, and the Client has constant access to change the appearance of the portal without outside help.  
 

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